Week 14: Segmenting and Targeting Markets

            Converse brand has became part of a life style and apart of some cultures.Converse use age segmentation because the it shows who are the people who are willing to buy and have the ability to buy their sneakers.Converse generally targets young adults between the ages of 18-24 years of age.The sneaker is worn by people of all ages but i believe their most important segment is the one involving the youths.
Young adults trust advertising in magazines the most , more than television, radio, or the Internet.Young adults are diverse, vibrant, growing, and crucial market in the world today.The young adults generally speaking do not have major bills to pay are a family to take care of.They have more dispensable income and spend more loosely.The price of the sneaker is inexpensive compared to a lot of sneakers.The price is very satisfying for example fore young college students who have limited funds this would be a great buy. Converse comes in a variety of colors and patterns the youth could appreciate.Young people like to express their selves through how they dress and converse rich history with these cultures give the a sense that people see who they are.Converse has a large base for loyal customers.Their marketing mix help maintain brand loyalty.