Week 4:The Marketing Environment

     
            Converse target market is not so black and white as it once was in their early days of business. Their intended market has expanded from just ball players to more athletes and just about everyone in between producing different sneakers to appeal to the different audience. Converse development during the years and longevity in the business continues to strengthen their brand and shoes. With the state of the economy Converse continues to appeal to customers with their wallet friendly prices making them more willing to buy oppose to pricey sneakers.With families disposable incomes facing cuts due to the recession converse understands the importance of each customer. Converse gives customers different methods to shop in stores,partnered stores and online. Online might be more convenient to stay at home parents, disabled clients or simply busy clients.To keep clients up to date with the different promotions and products made Converse offers RSS feeds (really simple syndication).RSS feeds enables automated seamless delivery of updated news content or  marketing to blog sites or mobile phones. Converse understanding of the diversity in the market environment now and makes changes accordingly continues to keep brand loyalty.