Week 2- Strategic Planning

       

From selling 1.1 billion pairs of shoes from 04/2008 plus more by now and 60% of American clamming to have owned a pair of Chuck Taylor All Star sneakers Converse Inc. is definitely doing something very very right exceeding their objectives of selling shoes. Continuing to honoring their company heritage and staying true to its original ways the brand is stronger than ever becoming a key competitive advantage the company continues to have in footwear.Continues to focus on market development by adjusting giving a great variety of styles, color ,becoming more creative and marketing to more groups.Originally a basketball sneaker converse now attract baseball with there Leather Pro,skateboarders with  Rune Allston just to name a few ways their reaching out to more consumers helping to keep Converse ahead of their competitors like Adidas,K-Swiss and Vans.

      Chuck Taylor All Stars come in original canvas and rubber but the other Converse come in a variety such as brocade, corduroy, denim, flannel, fleece, hemp, lamé, leather, Mylar, metalized fabric, nubuck, suede, velour, velvet, vinyl, and wool.The company has under gone many changes since being bought by Nike in 2003. One of the drastic changes was production of the sneaker in the United States moving to Asia.

Converse continues to keeps its popularity and reaching new customers by using many methods of promoting its self like advertisement through various magazines,websites.Seasonal promotions like summer clearance,back to school marketing more towards kids and college students between 18-24.The Internet has become a great tool for many company's to reach new customers and making shopping convenient.Converse using social networks like Facebook and Twitter to promote upcoming release and offer promotional offer such as codes and discount coupons.Converse original site is amazing ,it even give shoppers the opportunity to be creative and artistic by creating their own very unique pair of Converse using a designer tool.

         The all American classic has gone global  with 511 stores world wide and in 13 countries United states,France,Spain,Germany,Hungary,Benelux,Czech Republic,Mexico,Argentina,Australia,Singapore and South Korea.Making partnership with several companies such as Target selling for lower prices and Gap works in their advantage by making the products more available and gaining loyal customers above all.Chuck Taylor All star in original(what ever color) normally run for roughly $40 more depending on sub brand/shoe ranging from $50-$150.