Week 6: Consumer Descision Making

          Converse to date is my favorite shoe, the classic Chuck Taylor's are so comfortable for everyday wear.I looked up reasons why people shop Converses and majority of the answers were no different than mines.The main reasons people like Converse according to my findings is because of the price they're inexpensive (cost being one of the five shopping behaviors).The cost makes them more likely to buy.The sneaker performance was top on the list, the sneakers life span leaves customers pleased with the purchase.No one has money to waist on a product that doesn't deliver that would only ignite cognitive dissonance after a purchase and no one likes that feeling.The shoe matches with every outfit and has wide range in color/style and designs making it a great investment. Converse is connected to certain cultures like basketball and rock n' roll.The classic shoe is worn by everyone toddlers kids and adults. The brand rich history and reliability makes it a low involvement product.With customers good reviews and familiarity with the product it becomes a no brainer when purchasing sneakers.