Converse used their Advertisements to attract their targeted audience.They use young people to convey their messages, in images over the internet and billboards to win over the youth.They use a lot of humor styled commercials.Using super stars like Dwayne Wade ,Larry Bird,Magic Johnson,Tina Turner , Pharrell and his group N.E.R.D to connect with there young audience.Converse brand has constantly been tied to the cultures and lifestyles of basketball, Rock n Roll and Skateboarding.So it is understandable why they use the stars listed above.I had posted a few commercials i thought was good to my blog so feel free to watch.
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