I know I know my company is Converse but i hadn't had a chance to visit there store in the village.But this weekend i went shopping in three retailing giants(of course after reading the chapter). I went to DSW, Old Navy and Target. DSW is a specialty store selling a large selection of shoes but it can also be considered a discount store as well being a designer shoe warehouse offering shoes for less then suggested retail price..Old Navy falls more towards specialty store though the have different target markets like infants ,kids,women and men. Over all there main focus is selling clothes.I believe Target is a department store.They carry a wide variety of shopping goods from clothes,furniture,food and electronics etc.They actually sell Converse one star in there shoes department.This store is a perfect example of scrambled merchandising by having all these items in one store. All the stores I've visited are chain stores having several locations. Knowing the correct terms the businesses/shopping behavior and understanding the environments in where i shop makes me feel confident.I think its changing my purchasing style for the better.
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