Week 10: Product Concept

         

Brand logo for Chuck Taylor All Stars

         When Converse first began in 1908 they were a rubber shoe company.In 1918 Converse teamed up with Chuck Taylor the famous Basketball player producing Chuck Taylor's All Star basketball sneakers at the time they also created tires.Throughout World War II  Converse created many products destined for troops overseas.The troops needs became the main focus of Converse manufacturing. They made a variety of product that included footwear, apparel, boots for pilots and army servicemen, parkas, and rubber protective suits and ponchos.At this point they increased their product items list ,product line and product mix.Consumers started to demand more variety in choices for selecting their shoes,originally the shoes only came in  black and white. This lead to product modification and  more colors and styles became available. Low-top or oxford ,high-top, and later knee-high, versions were produced. More materials were offered for the construction, including leather,suede,vinyl,denim,and hemp. Some versions of the shoe were offered without laces, held up instead by elastic.Converse packaging is used to protect their sneakers and to promoting their product with their logo.

Chuck Taylor packaging