Week 11: Intergrated Marketing Commnication(continued)

       Just in time for the holidays season Converse releases  their Dr.Seuss collection.Smart timing the movie airs every holiday making the characters on the sneakers easily to recognize Max the Dog, Cindy Lou Who and the several other images co-opted from the film.The line consist of 8 pairs of Chuck Taylor's.

        Converse created their new site Converseskateboarding.com to reinforce their presents to the skating world.They created the site to give their consumers a new way of looking at their company and to remind them of their close relationship to the culture.The minimal design forced users to see the brand in a new light by putting the focus on the personality of the skaters and the quality of the shoes.Upon its launch, the website and the CONS product were greeted warmly by eager skaters and shoe enthusiasts. Within just ten hours of being live, the site had served over 55,000 page views,making it by far the most heavily trafficked action sports site on that day. Defiantly the site reached its intended market of the youth and skating boarders.