I feel that Converse have greatly communicated their messages of being unique from other sneakers through mass media over the years.Converse continue to flex their competitive advantages such as their company longevity (they have been in business for over 100 years),and for their coexistence and influence on NBA and Rock "n" Roll,and being apart of a few cultures.Recently the internet has impacted its marketing communication.My blog is an example of a non-corporate blog.
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