Week 13: Development and Managing Products

         It is evident that new products are crucial to obtain profits and replace outdated items.Converse took note of customers idea and made revisions to there Chuck Taylor All Star sneakers making it a "new product".Converse where created Originally converse came in two colors black or white in the high top cut.It took Converse  50 years to extend their market line and product mix by producing more colored sneakers and creating more cuts of the Chucks.In 1962 Converse released a low-cut version of the popular All Star called the Converse All Star Oxford(now referred to as the low tops).In 1966 Converse added seven new colors to the All Star line to coordinate with team uniforms.1985 Converse developed bio mechanic insoles one year after sponsoring the Olympics, creating the first high-tech cushioning systems in the shoe industry.2005 Converse gave customers the option to be in the driver seat designing and creating their own shoe via their site http://www.converse.com/.   Fuse was hired by Converse to create a website for the launch of the company's line of skateboarding shoes.



       Converse has deep roots in skating going back to the 80's. After a long absence, the re-entry of this iconic brand into the skate world was a highly anticipated event.In late 2008, Converseskateboarding.com launched with four styles of CONS skate shoes, five team members, a blog, and an interactive skate spot and dealer map of the United States.

Converse Skateboarding logo

Because this was a new product line from a longstanding company,showcasing a different side of Converse was crucial. The     minimal design forced users to see the brand in a new light by putting the focus on the personality of the skaters and the quality of the shoes.