Week 12: Costumer Relationship Management

 

           Converse is one of the leading shoe company in the shoe industry maintaining great market share and you know what they didn't get there over night.They've listened to there costumers and contributed the ideas they received through feed back, Customer Relationship Management is a great way for a Converse to learn more about their customers.Customer information is used for marketing and promotional purposes.Based on the information retrieved Converse work to improve their customers shopping experience.They do this by collecting information and using  it to help respond to customer inquiries, send emails about sales, events, and surveys, contact contest winners, and/or ship and bill orders. The information collected  help Converse determine what products appeal to customers,so they can better merchandise their site to appeal  to their target audience.

         Customer information is delicate and most people or reluctant to share in  fear their information will be shared.Converse do not  sell customer information to any outside company or third party.They maintain strict policies and security controls to assure that customer information in their computer systems and files is protected. Their employees and affiliates are permitted access only to customer information that they may need to perform their jobs and to provide service to you. All employees and affiliates are required to respect customer privacy.