Week 3 - Ethics and Socail Responsibilities(Continued)

        

Converse has joined forces with (RED). (RED) is a organization that partnered up with  up with several large retailers such as American Express,Apple,Dell, Emporio Armani,Gap, Hallmark, Nike, Penguin, Starbucks. When consumers purchase special produced red product from these companies 50% profits goes to their global fund to invest in HIV and AIDS program in Africa that focuses on women and children The Global Fund, the recipient of (RED) funds, is the world's leading financer of programs to fight AIDS, TB and malaria. Created in 2002, the Global Fund has committed $19.3 billion to lifesaving programs in 144 countries.The Global Fund invests 100% of (RED) dollars in HIV/AIDS programs in Africa, including interventions targeting women and children. Global Fund (RED) HIV/AIDS grants are selected based on a track record of consistently good performance. Today, programs supported by the Global Fund have averted more than 5.7 million deaths by providing AIDS treatment for 2.8 million people, TB treatment for 7 million people, and by the distribution of 122 million insecticide-treated bed nets for the prevention of malaria worldwide. 

           Converse announced plans to open a “community-based recording studio” called Rubber Tracks in Williamsburg ,Brooklyn.It's scheduled to open later this yea, select up-and-coming artists will be allowed to record their music for free. Musicians can fill out an application, and those accepted by Converse will receive not only studio time in a brand new, state-of-the-art facility but also rehearsal and post-production accommodations.

Converse  created their Converse Open Gym.The gym is designed for children between the ages of 12-18 years of age.The sessions are free every month.Children are given the opportunity to make new friends develop new skill and improve current skills and win a new pair of basketball shoes .